Newsflash

With Singapore, Hong Kong and Seoul among the top ten convention centers in the world, Asia continues to be a prime venue for the global Meetings, Incentives, Conferences, and Exhibitions (MICE) industry. Shanghai has also become a major MICE hub, achieving significant market growth in the last decade. More Asian locations, such as Thailand, Macau, and Malaysia are attracting the attention of international conference and exhibition organizers, changing the dynamics of the market as new niches in incentive tourism and meetings evolve.

The Philippines and Vietnam are emerging as potentially formidable players in the regional and global MICE industry, exploring new and increasing opportunities to capture a share of this lucrative market. All of these locations have developed strategic plans to attract and accommodate lucrative conference and exhibition delegates - which on average spend 10 times as much during international visits as leisure tourists - and enhance Asia's position as a premiere global MICE destination.

Because MICE plays an integral role in economic development and in creating attractive images of places, it is important to understand trends, challenges, and strategies that will shape the future of the industry in Asia and the Philippines. For this purpose, the Philippine Association of Convention/Exhibition Organizers and Suppliers, Inc. (PACEOS) is organizing the Philippine Asian MICE Forum - a two-day conference that will serve as a venue for identifying MICE opportunities and threats.

The conference will be attended by senior government officials, industry associations, venue and attraction managers, and event managers and suppliers. Speakers and panelists include some of the world's foremost authorities on the MICE industry. A key feature of the meeting will be moderated discussions on the competitiveness of Asian MICE hubs, and how to improve the region's attractiveness to the global MICE market.

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