The Philippines and Vietnam are emerging as potentially formidable players in the regional and global MICE industry, exploring new and increasing opportunities to capture a share of this lucrative market. All of these locations have developed strategic plans to attract and accommodate lucrative conference and exhibition delegates - which on average spend 10 times as much during international visits as leisure tourists - and enhance Asia's position as a premiere global MICE destination.

Because MICE plays an integral role in economic development and in creating attractive images of places, it is important to understand trends, challenges, and strategies that will shape the future of the industry in Asia and the Philippines. For this purpose, the Philippine Association of Convention/Exhibition Organizers and Suppliers, Inc. (PACEOS) is organizing the Philippine Asian MICE Forum - a two-day conference that will serve as a venue for identifying MICE opportunities and threats.