Newsflash

With Singapore, Hong Kong and Seoul among the top ten convention centers in the world, Asia continues to be a prime venue for the global Meetings, Incentives, Conferences, and Exhibitions (MICE) industry. Shanghai has also become a major MICE hub, achieving significant market growth in the last decade. More Asian locations, such as Thailand, Macau, and Malaysia are attracting the attention of international conference and exhibition organizers, changing the dynamics of the market as new niches in incentive tourism and meetings evolve.

The Philippines and Vietnam are emerging as potentially formidable players in the regional and global MICE industry, exploring new and increasing opportunities to capture a share of this lucrative market. All of these locations have developed strategic plans to attract and accommodate lucrative conference and exhibition delegates - which on average spend 10 times as much during international visits as leisure tourists - and enhance Asia's position as a premiere global MICE destination.

Because MICE plays an integral role in economic development and in creating attractive images of places, it is important to understand trends, challenges, and strategies that will shape the future of the industry in Asia and the Philippines. For this purpose, the Philippine Association of Convention/Exhibition Organizers and Suppliers, Inc. (PACEOS) is organizing the Philippine Asian MICE Forum - a two-day conference that will serve as a venue for identifying MICE opportunities and threats.

The conference will be attended by senior government officials, industry associations, venue and attraction managers, and event managers and suppliers. Speakers and panelists include some of the world's foremost authorities on the MICE industry. A key feature of the meeting will be moderated discussions on the competitiveness of Asian MICE hubs, and how to improve the region's attractiveness to the global MICE market.

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PACEOS Events

Details - The Philippine Asian MICE Forum

PACEOS Events

Event

Title:: The Philippine Asian MICE Forum
When:: 27.08.2008 - 28.08.2008
Where:: Sofitel Philippine Plaza -
Category:: Conventions

Description

The Philippine Asian MICE Forum, organized by the Philippine Association of Convention/Exhibition Organizers and Suppliers (PACEOS), gathers Meetings, Incentives, Conventions and Exhibitions industry experts and professionals for presentations and discussions on trends and directions of the regional and global market. Supported by the Department of Tourism (DOT), Philippine Convention and Visitors Corporation (PCVC), and the Hotel Sales and Marketing Association (HSMA), the event will also seek to place the Philippines and other Asian countries among the leading players in the global and regional MICE markets.

The forum will examine country-specific MICE industries. It will focus on successful MICE venues in the region and how they are addressing increased competition from emerging competitors that are offering increasingly attractive incentive packages.

The event will likewise tackle the state of local MICE industries in Asian countries in terms of infrastructure, government incentives and compelling value propositions that draw worldwide attention to the growing Asian MICE market.

Panel discussions will feature MICE industry suppliers and venue providers, who will discuss challenges in providing the best value for their clients. Prospective clients will also be on hand to present their own requirements that critically influence where they will hold events and who will run them.

A whole-day discussion on marketing Asian MICE venues has also been integrated into the agenda to offer insights into costs and pricing, bidding for international events, customer care, safety and security, and ethical standards that will assist industry players in developing effective competitive strategies.

Venue

Venue:: Sofitel Philippine Plaza

Description

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