Newsflash

With Singapore, Hong Kong and Seoul among the top ten convention centers in the world, Asia continues to be a prime venue for the global Meetings, Incentives, Conferences, and Exhibitions (MICE) industry. Shanghai has also become a major MICE hub, achieving significant market growth in the last decade. More Asian locations, such as Thailand, Macau, and Malaysia are attracting the attention of international conference and exhibition organizers, changing the dynamics of the market as new niches in incentive tourism and meetings evolve.

The Philippines and Vietnam are emerging as potentially formidable players in the regional and global MICE industry, exploring new and increasing opportunities to capture a share of this lucrative market. All of these locations have developed strategic plans to attract and accommodate lucrative conference and exhibition delegates - which on average spend 10 times as much during international visits as leisure tourists - and enhance Asia's position as a premiere global MICE destination.

Because MICE plays an integral role in economic development and in creating attractive images of places, it is important to understand trends, challenges, and strategies that will shape the future of the industry in Asia and the Philippines. For this purpose, the Philippine Association of Convention/Exhibition Organizers and Suppliers, Inc. (PACEOS) is organizing the Philippine Asian MICE Forum - a two-day conference that will serve as a venue for identifying MICE opportunities and threats.

The conference will be attended by senior government officials, industry associations, venue and attraction managers, and event managers and suppliers. Speakers and panelists include some of the world's foremost authorities on the MICE industry. A key feature of the meeting will be moderated discussions on the competitiveness of Asian MICE hubs, and how to improve the region's attractiveness to the global MICE market.

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PACEOS serves as the voice of the entire Philippines exhibition and convention industry.  Among its principal goals is to act as liaison between the different government agencies, as well as putting them in touch with the various chambers of commerce and the loc al exhibition/convention industry as a whole.

In the international arena, PACEOS will represent the Philippines in such trade fair bodies as UFI (France), ITC (Switzerland), INTEREXPO (Holland), TSEA 9USA), and AUMA & FKM (Germany).  Exposure of this kind will aid the association in establishing and maintaining extensive contracts with the different exhibition/convention organizers coming from these countries.

PACEOS acts as neutral clearing House to ensure that the interests of all parties concerned are addressed on a strict and impartial basis.  The rules and regulations governing AUMA and the Union des Foires Internationales (UFI) serve as the basis for deciding on matters such as the title, location, date, duration and timing of fairs/conventions which are to be staged by PACEOS members.  Such guidelines will help reduce costs as well as avoid duplication/overlapping of themes.

Should conflicts of business nature arise among its members, the association, upon request, can take on the role of arbiter.  Decisions, and ultimately solutions, shall be meted out in a non-prejudicial manner.